Areas of Practice*
Anti-Bribery and Corruption
We have extensive experience advising multinational and domestic companies on a full spectrum of anti-bribery and anti-corruption matters. Our work includes developing and implementing compliance policies and programs, conducting internal investigations, assessing and mitigating compliance risks in business operations, and representing clients in government investigations and related disputes.
• Assisted a multinational pharmaceutical company in handling internal fraud investigation cases, making disciplinary decisions, and winning an accompanying labor dispute case.
• Assisted a multinational pharmaceutical company in handling internal anti-corruption investigation cases.
• Assisted a multinational pharmaceutical company in conducting internal investigation under the process of external investigation, which was confirmed and accepted by the enforcement agency.
• Assisted multiple multinational pharmaceutical companies in the enforcement investigation of commercial bribery cases.
Advertising, Marketing and Fair Competition
We provide comprehensive legal support to multinational and domestic companies in navigating the complex regulatory landscape of advertising, marketing, and fair competition. Our services include reviewing and auditing advertising practices, addressing pricing, promotion and competition issues, and assisting clients in investigations involving trademark infringement, pricing and promotion arrangement, deceptive business practice, trade secret disputes, and regulatory enforcement. We focus on helping businesses safeguard their reputation, protect intellectual property, and remain compliant in highly regulated and competitive markets.
• Assisted a leading multinational information technology company in designing and launching its search ads business in China.
• Assisted multiple multinational companies in reviewing advertisements on its official website, WeChat official platform and third-party media channels.
• Acted as an auditor for a leading social media platform company to audit its advertising review system.
• Assisted a multinational beverage company in combating trademark infringement and confusion resulting in the infringer’s cessation of business.
• Assisted multiple multinational companies in the enforcement investigation of illegal advertising.
• Assisted a chip production company in dealing with the enforcement investigation of suspected infringement of trade secrets resulting in the enforcement agency’s withdrawal of the case.
• Assisted an equipment company in responding to an enforcement investigation concerning alleged trade secret infringement, resulting in a negotiated agreement with the complainant.
• Assisted a multinational environmental and sustainable technologies company in dealing with the investigation of illegal pricing case.
Product Quality and FDA Regulatory
We assist multinational and domestic companies in navigating the complex regulatory framework governing product quality, safety, and FDA-related compliance. Our experience spans advising on labeling, advertising, and marketing requirements; monitoring food safety and compliance programs; handling product recalls and investigations; and supporting clients in administrative and enforcement proceedings. We help businesses proactively manage risks, ensure compliance across the product lifecycle, and respond effectively to regulatory challenges in highly regulated industries such as consumer goods, food, functional food, pharmaceuticals, and medical devices.
• Assisted a multinational food company in reviewing labeling, advertising, marketing, and related regulatory compliance matters.
• Assisted a large food and beverage SOE to review and monitor its food safety compliance program covering manufacturing, storage, transportation, retail, franchise and export.
• Assisted a multinational kitchen & home appliances company in dealing with product recall.
• Assisted a multinational polymer solutions company in dealing with the investigation of food related product standard compliance case, which was eventually withdrawn by the enforcement agency.
• Assisted a multinational company in the investigation of unqualified products in product quality sampling inspection.
• Assisted multiple multinational pharmaceutical and medical device companies in updating their compliance program with regard to the practice in China.
Government Enforcement and Investigations
Cross-Border Business Structuring & Market Entry
We have extensive experience assisting multinational and domestic companies in responding to government enforcement and regulatory investigations across a wide range of industries. We advises clients throughout every stage of the process—from initial inquiries and dawn raids to settlement negotiations and administrative hearings. We help businesses navigate complex enforcement actions, ensuring compliance while safeguarding their commercial and reputational interests.
• Assisted multiple multinational companies in the enforcement investigation of illegal advertising.
• Assisted multiple multinational pharmaceutical and medical device companies in the enforcement investigation of commercial bribery cases.
• Assisted a multinational pharmaceutical company in handling the investigation by Ministry of Finance of China.
• Assisted a global investment firm in dealing with the government enforcement processes resulting from the disputes between investors.
• Assisted a multinational pharmaceutical company in handling the dawn raid of unfair competition and anti-trust case
• Assisted multiple companies in dealing with government enforcement actions related to the illegal pyramid selling activities and the supply of products to such business
• Assisted an online platform company in dealing with the investigation of illegal pricing practices.
Administrative Review and Litigation
We represent companies in administrative reviews and litigations arising from enforcement actions and compliance matters. Our experience covers challenging administrative penalty decisions, supporting clients in third-party administrative litigation, and managing cross-border disputes involving commercial, intellectual property, and regulatory issues. We combine deep regulatory insight with practical litigation experience to help clients protect their rights and achieve favorable outcomes before both administrative authorities and judicial bodies.
• Assisted a medical device company in an administrative review of a commercial bribery case resulting in the revocation of the administrative penalty decision.
• Assisted multiple companies in administrative litigations as a third party.
• Assisted a multinational company in an administrative review of the administrative penalty decision of the unqualified products case.
• Support the biotech company as an in-house attorney for arbitration against a leading multinational pharmaceutical company in Switzerland.
• Support the biotech company as an in-house attorney for litigation against an academic institution for infringement of trade secret in the USA.
Beyond compliance, we advise on structuring new ventures, partnerships, and operations to ensure regulatory scrutiny from the outset, including guidance on work permit and immigration matters. By identifying potential risks early, we help clients enter and expand in cross-border markets with confidence and strategic foresight.
• Assisted a multinational company in assessing the compliance risk of social e-commerce business structure.
• Assisted a company in evaluating its new business model and organizational structure
• Assisted a global investment firm in dealing with the government enforcement processes resulting from the disputes between investors.
* Some of the matters listed reflect the attorney’s prior experience before joining C-Bridge Law.